"It's a relationship, not an advertisement." This, this, and this some more. People are lonely and want connections. Products - games, apps, dog food, anything - provide them with the chance to feel part of something. Fill that gap!
Chen, I was thinking about this the other day, how even celebrity influencers are on the move adjusting the communication, now they almost need to put a toilet over the head to get attention for the launch of a info product because the competition is brutal, social media is flooded with people selling, CAC is on the rise and good LTV is gold.
I'm trying to wrap my head around a hack like going where few people are going, for example: i saw a plastic surgeon with a TINDER profile, advertising his services LOL. And so on... in Brazil i'm seeing more and more tech companies such as whatsapp using OOH media.
I'm all for the 'Always Be Launching' strategy, but I don't see why businesses should go from one extreme (a single climactic launch) to another extreme (posting all manner of trivial updates every day). For me, that's a huge turnoff when I see (some) other founders posting crap once a day, rather than real insights or something truly interesting once a week. It's one of the primary reasons I've stopped following people or businesses in the past: too frequent, without sufficient quality.
Launch when your total product UX is ready. That it is seamless and just works for every intended user. Bells and whistles can come later. But deliver what the user can't imagine until they see it.
If it is an atomic network, get your unique product UX feature right. Especially if it is virally contagious. Get your scalable systems nailed down. Only then can you and do you replicate it tens of thousands of times.
Fantastic insights! The shift from Big Bang Launches to Always Be Launching (ABL) captures today’s reality—building relevance through ongoing, authentic engagement. Instead of a one-time splash, ABL is like a conversation that grows, letting founders share real, unpolished updates, which makes them more relatable and memorable. The ‘steady drumbeat’ approach nurtures a lasting connection with users over time, turning every small win into part of the larger story. Here’s to a launch strategy that’s all about consistency and community
long back had learnt 'ABC' - always be closing from a power scene in Hollowood. ABL!..too true for the post-chatGPT era. Just shared this on my x/twitter ID
"It's a relationship, not an advertisement." This, this, and this some more. People are lonely and want connections. Products - games, apps, dog food, anything - provide them with the chance to feel part of something. Fill that gap!
Well said. If startups are basketball, the team running the full court press will always win.
Chen, I was thinking about this the other day, how even celebrity influencers are on the move adjusting the communication, now they almost need to put a toilet over the head to get attention for the launch of a info product because the competition is brutal, social media is flooded with people selling, CAC is on the rise and good LTV is gold.
I'm trying to wrap my head around a hack like going where few people are going, for example: i saw a plastic surgeon with a TINDER profile, advertising his services LOL. And so on... in Brazil i'm seeing more and more tech companies such as whatsapp using OOH media.
I'm all for the 'Always Be Launching' strategy, but I don't see why businesses should go from one extreme (a single climactic launch) to another extreme (posting all manner of trivial updates every day). For me, that's a huge turnoff when I see (some) other founders posting crap once a day, rather than real insights or something truly interesting once a week. It's one of the primary reasons I've stopped following people or businesses in the past: too frequent, without sufficient quality.
Launch when your total product UX is ready. That it is seamless and just works for every intended user. Bells and whistles can come later. But deliver what the user can't imagine until they see it.
If it is an atomic network, get your unique product UX feature right. Especially if it is virally contagious. Get your scalable systems nailed down. Only then can you and do you replicate it tens of thousands of times.
Снимаю шляпу, классный контент!
"The problem with the BBL is that it doesn't work anymore". This made me laugh, I'm sorry.
Yes.
https://open.substack.com/pub/christophermeestoerato/p/time-for-a-pocketbook-revolution?r=12utpl&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Thinking about “stealing” this to be a company value haha
Don’t aim for the Big Bang—build a conversation instead.
Nice article, I like the Ship fast - Talk daily spirit
Fantastic insights! The shift from Big Bang Launches to Always Be Launching (ABL) captures today’s reality—building relevance through ongoing, authentic engagement. Instead of a one-time splash, ABL is like a conversation that grows, letting founders share real, unpolished updates, which makes them more relatable and memorable. The ‘steady drumbeat’ approach nurtures a lasting connection with users over time, turning every small win into part of the larger story. Here’s to a launch strategy that’s all about consistency and community
If it doesn’t make sense that you founded that venture because you never talked about it? You’re sunk.
What a great post! Loved it...!
long back had learnt 'ABC' - always be closing from a power scene in Hollowood. ABL!..too true for the post-chatGPT era. Just shared this on my x/twitter ID
YES! Publish early, publish often.